Brand Interpretation
Letaron’s logo means "LET’s work in a gARden ON The roof ", which is highly consistent with the production and life concept of "zero carbon" "green" and"healthy” . Letaron hopes to continuously improve the human living environment with innovative "light&electron" technology , that people can work in a healthy environment of energy saving, environmental protection, green and low carbon.
VISION
- Becoming a global zero carbon lifestyle advocate, promoter and practitioner
MISSION
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Continuously improve human living environment with innovative "light & electron" technology
CORE VALUES
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People-oriented, customer-oriented, green development, collaborative and win-win
BRAND POSITIONING
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Optoelectronic intelligent control products and zero carbon solution provider
Brand Spirit
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The brand spirit is the business belief, value concept and business philosophy gradually formed by Letaron in the long-term production and operation.
Professional
To be permanently professional, continue to deepen the optoelectronic intelligent control subdivision field and make the product fine and specialized.
Innovation
Constantly break through the self, and upgrade the iteration of technology, products and business operations in a better way to achieve user needs.
Green
Deeply practice zero carbon concept in the production and life of enterprises, and actively lead external enterprises and industries to the road of green development.
Responsibility
Uphold a high sense of responsibility to do products, do business, continue to create value returns for customers, employees, society.
Brand History
A history of entrepreneurship in Letaron is a history of innovation for Letaron.
Since established, Letaron followed the development direction of good light upgrade iteration, continuous innovation, has gone through intelligent, healthy, green and other development stages, until the launch of the whole house good light customization.
Along the way, all the way bright, Letaron brand connotation constantly be rich.
2008
Behind all the lights, there is me
Since establishment, Letaron has been deeply rooted in the sub field of optoelectronic intelligent control, with products spread across more than 100 countries and regions worldwide. Behind the lights of the world, Letaron products are everywhere.
2015
Natural spectrum, chips equipped with me
Through research and exploration of natural spectra, we have successfully developed a full spectrum chip, which is equipped with a love chip for lighting. It is widely used in self-developed health lighting and phototherapy products, enhancing a better life.
2017
Zero carbon life, practise it with me
Taking the lead in exploring the zero carbon development path based on the entire life cycle in the domestic industrial field, and implementing the construction of the Letaron zero carbon factory demonstration project, becoming an advocate, promoter, and practitioner of zero carbon production and lifestyle in China.
2023
Good light customisation, the whole house with me
Through continuous research and innovation in intelligent control technology, health spectrum technology, and green zero carbon technology, Letaron has gone through 15 years of precipitation and accumulation to launch a whole house solution for good light, achieving customized whole house solutions for good light.